How visualizing your customer base can help your advertising spend
Analyzing the location of your customers and the areas you are targeting for advertising can help you identify useful patterns to improve your overall return on investment.
Identify areas of high demand
First, it can help you identify geographic regions where your product or service is in high demand, so you can focus your advertising efforts in those areas to reach more potential customers. This can help you increase sales and grow your customer base.
Identify areas of improvement
Identify areas where your product or service is not as well-known or in-demand, so you can target your advertising efforts in those areas to increase awareness and build a customer base there.
Identify areas of opportunity
Third, it can also help you identify potential new markets for your product or service. For example, if you notice that you have a lot of customers in a particular area, but you are not currently targeting that area for advertising, it may be worth considering expanding your advertising efforts there.
Finally, it can also help you identify any areas where you may be over-saturating your advertising, which could save you money in the long run.
Book a demo with Visifii today
Visifii visualizations map out your advertising spend alongside your historical transactions data so you can gain valuable insights that can help you make more informed decisions about how to allocate your advertising budget and reach your target audience more effectively.
Talk to us today to get started.