Feature Release – PMA/AOR Data

Differentiate areas inside or outside your Primary Marketing Area/Area of Responsibility (PMA/AOR)

Beacon can now differentiate between targeting areas located within your dealership PMA/AOR and outside of it. Given certain marketing strategies may be partially (or wholly) dicated by these boundaries set by the OEM, this can help determine whether an area of opportunity warrants added spend on a per-campaign basis:

PMA/AOR data can also help identify areas that may warrant reduced spend, even though they fall within these boundaries. Not all areas within a PMA/AOR are equal, so they shouldn’t necessarily be treated the same!

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