Feature Release – Beacon Score
It’s time for one click marketing insights!
Beacon Score is a measurement of marketing efficiency. It helps you compare marketing and sales performance across different customer pools, making it easy to find the best bang for your buck:
It works by factoring in both relative marketing volume as well as relative marketing engagement. Looking at the relationship between ad spend and sales as well as engagement and sales, it benchmarks all of your marketed areas against your average performance.
The more engaged your customers are and the more efficiently they convert into customers, the higher the Beacon Score – it’s that easy!
It works best in areas with high spend so take results in low volume areas with a grain of salt. That said, it’s another quick and easy feature that helps you to get the most out of your marketing efforts.
Login to your account now, or reach out to us and get started in as little as an hour!