Feature Release – Advanced Tabular Location View
Use the advanced tabular view to analyze targeted locations and optimize spend to revenue generation!
One of the unique advantages of using Beacon is the ability to pair transaction/revenue data to Google Ads targeted locations, which helps dealerships better allocate ad spend to targeted locations that generate more revenue for their store. While the Beacon map visualization is certainly quite engaging, our tabular location view is often the most effective way to work with the data.
We’re excited to release an signficant update based on feedback and feature requests from our dealer base. From UI/UX updates, to column sorting, to data export options, to more advanced filtering, our tabular location view has been updated to allow for more detailed data analysis.
Quickly review the locations being targeted within a given date range to compare ad spend to revenue generation. Use the column sorting and/or filters to drill down and answer specific marketing questions.
Which locations are generating the most service RO revenue when accounting for service ad spend on Google ads?
Did the extra $1,500 we spent last month to push the F-150 result in any incremental F-150 sales within the locations in which the ads ran?
When a high (or low) peforming location has been idenitified, what is the next step? Well, Beacon allows you to drill down into the location to get a full breakdown of campaign performance within that area. From here, a dealership can better determine if a given location as a whole needs to be re-evaluated, or if there are specific campaigns within that area that aren’t performing as expected.
Working with external vendors? More of an excel nut? Our latest update now allows dealerships to export their data via csv or PDF to be shared with external parties or for deeper analysis in your preferred platform.
Login to your account now, or reach out to us and get started in as little as an hour! Beacon is helping dealerships across Canada get more out of their marketing investment.